SERVING AS SOCIAL MEDIA MANAGER FOR THE GAMMA PHI BETA SORORITY AT CHAPMAN UNIVERSITY FOR 2 YEARS, I HAVE GAINED INVALUABLE HANDS-ON EXPERIENCE IN DEVELOPING ENGAGING CONTENT AND HANDS-ON EXPERIENCE IN DEVELOPING ENGAGING CONTENT AND BUILDING A COHESIVE BRAND THAT REPRESENTS OVER 200 MEMBERS OF OUR CHAPTER. THIS POSITION HAS TRULY MADE ME FALL IN LOVE WITH CONTENT CREATION THROUGH A MULTITUDE OF MEDIUMS AND HAS SHOWN ME THE POWER THAT SOCIAL MEDIA HAS IN BRINGING COMMUNITIES TOGETHER.
MY ULTIMATE GOAL WAS TO REDESIGN OUR FEED AND CREATE CONTENT THAT EMBODIES THE INDIVIDUALS AND ATMOSPHERE OF OUR ORGANIZATION. THROUGH CONDUCTING MARKET RESEARCH AND ANALYZING OTHER ORGANIZATIONβS SOCIAL MEDIA WITH THE SAME DEMOGRAPHICS, I IDENTIFIED AND IMPLEMENTED DIFFERENT TRENDS AND STRATEGIES THAT ALIGNED WITH MY OVERALL MARKETING GOALS.
METRICS:
INCREASED OVERALL FOLLOWING BY 37% SINCE START
PUBLISHED 150+ STATIC POSTS OVER TWO YEAR PERIOD
TOP POST REACHED 15.8K ACCOUNTS WITH 89% NON-FOLLOWERS
DECEMBER 2021
FOLLOWING
DECEMBER 2021: 2.9K FOLLOWERS
JANUARY 2024: 4K FOLLOWERS
JANUARY 2024
CREATIVE STRATEGY:
PRODUCED USER GENERATED CONTENT FOR BRANDS SUCH AS BLOOM NUTRITION, ALANI NU, AND POPPI
CHANGED THE COLOR PALETTE OF OUR PREVIOUS FEED TO A BARELY-EDITED LOOK WITH LIGHTER TONALITY AND POPS OF COLOR
INTEGRATED DIGITAL AND FILM PHOTOGRAPHY WITHIN OUR STATIC POSTS TO KEEP UP WITH TRENDING CONTENT
CREATED INSTAGRAM REELS USING CAPCUT AND TIKTOK TO CAPTURE NEW AUDIENCES THROUGH THEIR VARIED ALGORITHMS
PRODUCED GET-TO-KNOW GPHI MINI VIDEO SERIES DURING RECRUITMENT ALONGSIDE A SMALL TEAM
SEPTEMBER 2024
TIK TOK
WHILE OUR CHAPTER HAD A TIKTOK ACCOUNT BACK IN 2021, IT WAS EFFECTIVELY INACTIVE. WHEN I TOOK OVER AS SOCIAL MEDIA MANAGER, I CHAMPIONED OUR TIKTOK AND GREW OUR AUDIENCE THROUGH CREATING ENGAGING AND CLICK-WORTHY VIDEOS TAILORED TO OUR TARGET AUDIENCE. I CONDUCTED MARKET RESEARCH FROM SIMILAR ORGANIZATIONS TO DETERMINE CURRENT MEDIA TRENDS AND UTILIZED THIS FOR OUR TIKTOK, FILMING AND EDITING EACH POST ON TIKTOK AND CAPCUT.
METRICS:
INCREASED OVERALL FOLLOWING BY 2,808 ACCOUNTS SINCE START
PUBLISHED 60+ POSTS OVER TWO YEAR PERIOD
TOP POST REACHED 4.9 MILLION VIEWS AND 521.4K LIKES
CREATIVE STRATEGY:
FILMED AND EDITED VIDEOS WITHIN TIKTOK AND CAPCUT
IMPLEMENTED CURRENT SOUNDS AND TRENDING VIDEO CONCEPTS INTO OUR FEED
CREATED ENGAGING USER GENERATED CONTENT FOR POPPI AND BLOOM NUTRITION DURING RECRUITMENT
TOP POST
FOLLOWING
JANUARY 2022: 92 FOLLOWERS
JANUARY 2024: 2.9k FOLLOWERS
WORK WEEK DAY 2: HOMETOWN THROW DOWN
4.9 MILLION VIEWS
521.4K LIKES